RSPCA COO Emily Tierney and head of DX Jake Brown explain how the charity is modernising its technology estate, adopting AI responsibly and using digital to improve animal welfare across the UK.
The RSPCA may be 200 years old, but a sophisticated digital operation sits behind its animal welfare mission, serving millions of users every year.
In this episode, RSPCA COO Emily Tierney and Head of DX Jake Brown discuss the organisation's tech strategy, including platform consolidation, API-first architecture, user-centred digital services and the challenge of delivering transformation under the charity sectr's financial constraints.
We explore how the RSPCA is introducing AI tools, measuring digital impact beyond traditional web metrics, improving incident reporting journeys and strengthening data governance. The pair also share lessons from reducing technical debt, building internal capability and aligning teams around a common mission: creating better outcomes for animals through technology